1/4 of the Way. Momentum-Shift.

Today marks the end of the first month.  We’re now one quarter of the way into our “project” to launch four apps in four months.  We’ve spent weeks preparing strategy, building wireframes, discussing tactics, and creating code (lots of code).  Specifically we have:

• Defined the team and roles and responsibilities
• Defined 80% of product specs through our software design methodology
• Defined a launch strategy
• Developed 80% of the code for one application
• Refined our existing Collaboration software (to launch next week)

It’s a great start, but we’re still short on some core areas:

• Finalized Project Plan 
• Brand platform definition
• Marketing copy

Our new site will launch before the end of the week and we’ll start our communication blitz next week - which will add a lot more pressure to the team.  Already everyone is running at 100% on various projects - the next three months will require clearly defined deliverables and first-class prioritization from everyone for us to achieve our goal of “Outrageous Success”.

The other ingredient we’ll need is a lot more positive momentum.  A groundswell.  I believe that success - in business and in life - is based on momentum.  It’s hard to stop something that is accelerating quickly, or on a steep decline.

One month into this project I am optimistic, but we really need to accelerate.  Now it’s time to regroup, go public, and continue moving - faster.