This is going to be a good week. The MG guys are all going to be in town for one last monster session before the final push in the development of the four products. This is where the designers and developers will start working together to deliver the most innovative CRM possible. I know that Scott A. and Mike will be interested in what the BV02 guys come up with on the ... [more]

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Following up on my last post about the business value of Twitter, this time I’d like to talk about ... [more]

One of the most interesting challenges involved in working in social media is figuring out how to figure out what is the business value of different social media tools. Sometimes it’s pretty easy when you are using tools like Linkedin which is focused helping people create business relationships. Other times it can be a little more obscure.

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The one frustrating thing about working with social media companies that is that alot of them are not very social when it comes to customer service. Setting up a simple Linkedin group for Mercury Grove is a great example of this. It begins with filling in a short form that describes the group you are setting up. Ok simple enough. I fill it in and am told that my group will be reviewed shortly and to stay tuned. I thought that was interesting at the time since it introduced a social component to the sign up. That means a "real person" was going to review what I submitted and make a decision about it.

I was really surprised when a day later I got an email saying that ... [more]

One of the things that I want to do with this project is validate and idea that I have been having for a long time regarding the union of story telling and blogging. When Scott Annan talked to me about doing a launch plan for Mercury Grove, I jumped at the opportunity. I was so interested because I think how Mercury Grove works as a company is how all modern and innovative companies should work ... [more]