Lightbulb moments…
Wednesday, July 30th, 2008
Scott A. hasn’t blogged about this yet so I wont let the cat out of the bag (too much). Jeff Meldrum, Scott A. and I met a the Chelsea Pub a couple of nights ago to start trying to figure out a naming convention for the MG Apps. Naming something is interesting because to name it correctly you have to try to accurately define what this thing does and determine where it fits within the context of other similar things.
I think we were all surprised and please at where this exercise led us. The first thing that became apparent to me was the we’re not trying to name a CRM system. Just looking at how the feature set of this application has evolved, CRM doesn’t really apply anymore, we have pushed beyond that moniker. This was a lightbulb moment.
Once we figured out that this project no longer fits within CRM paradigm and extends beyond it, naming became a lot more interesting. I’m sure we’ll do a post soon where we’ll bounce a few names of our readers but in the mean time, I can’t wait for Scott A. to do his post about the evolution of the MG apps and how it relates to the new paradigm of whats to come. Stay tuned…
