This week MG started eating their own dogfood even more than before. If you take a look at the screen cap above you’ll see an email form and below that a blog sign up screen for the MG beta. This is important because the beta sign up form is now being generated from the MG application and the people who sign up are being directly entered into the app as email ... [more]

We need a name. Four names really. Okay, maybe five.

So far we’re stumped.

Every decision, every action has been the product of collaboration and passionate discussion, yet this elephant in the room seems to receive sporadic attention, or inattention. It’s the blank screen problem on a billboard scale.

Its seems that this one area of the project has been relegated to our quiet contemplative moments – almost as an ... [more]

I just got back from an intensive two-day brainstorm / working retreat with the team up near Mount Tremblant in Quebec.

It’s difficult trying to make the best use of such a short period with everyone in the same physical location - it’s only happened one other time - at the beginning of this project - and it’s unlikely to happen again.

The highlights of the meetings:

• A lot of progress was made on how we integrate the customer management, customer portal, and team collaboration modules.  We discussed where they overlap, and how we can ensure smooth transitions for all of the different roles of the people who will use the ... [more]

Yesterday I sent out a “Friends of Mercury Grove” email announcing the launch of our blog.  Below are the click rates from the email using our email campaign tool (code name marathon).

The Friends of Mercury Grove list is made up of personal contacts and people who have signed up for our newsletter over the last year.  We haven’t sent out a note in several months, so our we had a higher ... [more]

We spent a lot of time talking about the right message for Mercury Grove’s splash page before there was much to show for it.

I think that this particular task took on serious significance for Scott A. There’s a lot riding on this call to action and so it needs to be just right. We need to hit the right chord with potential customers/ community members, find our voice and phrase it smoothly enough that readers won’t give it a second thought. It’s a lot to expect from 50 words.

With several discarded drafts, it’s easy to lose site of the progress being made – however incremental. Our meeting at Dunn’s was valuable – there’s nothing like blueskying over ... [more]

Sorry team for being late out of the starting gate. Like all projects I have been trying to ... [more]

Seth Godin’s bestselling book Purple Cow describes how companies can be “remarkable”.

We’re currently spending a lot of time discussing purple ... [more]