Beyond CRM: Introducing NRM
Thursday, August 7th, 2008We’ve been working on a “mightier” way to manage customer information and interaction, but we’ve been struggling trying to figure out how we can build a system that does more than just feed back information that you “already know” about your customers.
We’ve come to two conclusions:
- We need to build a system that is “smart” to help you improve your relationships, not just “track” them
- The term CRM is too narrow in scope and delivery and carries too much negative baggage
And so, we have been working for the last few weeks on a better term to describe what ... [more]

