ArchivesAuthor: jeff

Writing generally involves deadlines and limited access to the people who can provide the information and the direction. Much of being successful is being able to get everything you need in one shot, usually at the drop of a hat. In this situation – which can happen pretty much anywhere – I try to lead Continue Reading

Scott Lake’s post about being more than an email address (how to categorize people who sign up for the MG beta) got me thinking. The Scotts’ discussion touched on an important aspect of communications. Target audience. The person you are speaking with. It affects the vocabulary, the delivery and the complexity of your message. It Continue Reading

Scott and I grabbed a quick sandwich at Goonies on Friday. A series of last-minute meetings and the need to deliver on a speech request (read: It’s 9:30, I need to see something from you by 3:30, but I can’t meet you until 11:00) had hijacked what was supposed to be a casual Friday after Continue Reading

We spent a lot of time talking about the right message for Mercury Grove’s splash page before there was much to show for it. I think that this particular task took on serious significance for Scott A. There’s a lot riding on this call to action and so it needs to be just right. We Continue Reading

Communications strategies always have key messages – the five to ten salient points that should be communicated over and over again. Key messages provide an organization with the foundation to speak with clients, media and each other. They’re the glue. In this naked marketing arena, much of who we are is being defined as we Continue Reading

There’s a point to all of this. I’m starting to take this approach because we have become so jaded by marketing that we don’t respond to the contrived. We seek out the genuine. The authentic. The live concert over the studio album.Continue Reading