Getting the right message
by Scott Lake on June 1st, 2008
Since we are getting really close to the official re-launch of the MG site and the re-design of the MG blog, Jeff Meldrum, Scott Annan and I got together to go over the final messaging for both sites. Not having a background in communications, this process was a bit new to me. It was great to listen to Jeff because he is a pro and does the communications for some many big wigs around Ottawa. Even though we are talking about maybe two paragraphs of text, those words mean something and it is a lot of work to write exactly what you mean.
Like most MG meetings, this one was full of “thundering brainstorming” and the ideas were flying back and forth at a high rate of speed. We chose, Dunn’s Deli in downtown Ottawa for the meet. It’s a pretty old school place which is good for these types of discussions because no one thinks any different of three guys in a heated / passionate discussion over a smoked meat sandwich. Check the sites out on Monday and you should see the fruits of our labour.
UPDATE: Scott Annan is obviously working on the weekend because when I saved this post, the new design was up.
If you want to see more pics of the meeting or other MG pics, check out our flickr site
