In a recent interview with Robert Scoble on Fast Company TV, Tim O’Reilly mentions the need for a “personal CRM” and goes on to describe all of the features in our dex product.

Tim rightly points out the need to have the collaborative aspects of social networking (allowing people to update THEIR information in MY address book) with the power of CRM (when we met, when we last spoke, how important this person is in my “network”).

Thanks for the great plug Tim!

(credit: video was an excerpt from Fast Company’s video)