Introducing dex: The future of CRM

After months of work on naming, branding, searching for URLs, and generally “birthing” an application, we have finally named our new baby software…  dex.

Dex represents some core principles that we have baked into the application, which we will be talking a lot about over the next few weeks:

1. Improve your relationships. Dex isn’t another long list of people in a database - dex groups and displays people based on how well you know them, and how well you should know them, and makes recommendations on how to improve your professional relationships.
2. Let your contacts manage themselves. People should be able to control what databases they are in and what companies know about them.  All of the contacts in dex have the ability to update their own profiles.  It keeps content up to date, reduces spam (which we can all appreciate) and ensures your company’s contact database is full of people who want to be there.
3. It’s your network - own it. Bring your network to your job.  Meet new people.  Move on and take it with you.  Company databases can be used for flyers and christmas cards, but your professional network is a huge asset that belongs to you - leverage and own it wherever you go.

Ultimately dex is about a refreshing change in the CRM landscape: a Relationship Management application that is about people - three dimensional people and the interaction we have with them as individuals and as part of a company.

It’s very exciting.

Tags: CRM, dex, NRM

This entry was posted on Monday, August 25th, 2008 at 5:09 pm and is filed under CRM. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.