Twitter style messages…

Let’s admit it. CRM can be a bit dry. Part of what’s cool about how MG is approaching CRM is that they are incorporating tools that more closely emulate a personal relationship. That’s what the “R” stands for. Now that things are in full production, its interesting to see a lot of these ideas come alive in the product. Since we are all fans of Twitter, Scott and the team thought it would be a great idea to include something similar in the product. If you check out the screen-cap, you’ll see what I mean. On the right side is a place where you essentially can post tweets or really short messages. If you look above the text box you’ll see that messages are being filtered for “Mike Sullivan” which show messages to Mike.

The ability to send short messages around in a team environment is a great idea because it emulates real life. That is how most office conversations take place so why not build a real world purpose into your CRM.

More on this later, but there are some really amazing features in the pipe that will really change the way relationships are valued. This is just one of them.

PS: The screenshot has no look and feel yet. I will Andrew wow you with that once its ready.

This entry was posted on Thursday, July 24th, 2008 at 4:49 pm and is filed under Features. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.